By Andrew Hinkle, Director of Consulting Pop quiz, what is the average annual marketing budget of a small business in the U.S.? Queue the Jeopardy theme…(you can listen here) Ok time’s up, your answer? Did you say, “What is less than $10,000?” Then you’d be our winner! That’s right, according to a 2017 Statista study […]
By Andrew Hinkle, Director of Consulting We all love a good story. As humans, it’s the central way that we relate and share our thoughts, feelings and experiences. Stories help to make the complexity of our day to day simple to understand. That is what makes telling a story such a powerful marketing tool. A […]
By Dan Klein – CEO, Sage Marketing I’m sure everyone has seen the ads – “I’ve gotten tons of new clients and my system is easy” says the guy standing next to the Lamborghini…well, that’s one way to sell your programs. Are they just selling something or are their programs for real???