Frequently Asked Questions
Our services are unique - here are some the most common questions we hear:
Most businesses are successful because the lead owner or partners are great at what they do and have expertise that helps them stand out in their marketplace, and that's a full time job. We've found that bringing in an outside company to help create your marketing plan and also execute that plan frees up your valuable time to do what you're best at, without having to focus on marketing at the same time.
Short answer - nope! We've seen how marketing firms typically create a brochure or website and then it's up to you to figure out how to use it to get new clients. That's where our model is very different, we run these programs for you and work with you and your team to help get the best results together.
As a matter of fact we do. Our team collectively has over 75 years of experience in financial services and we understand the rules around compliance and how important it is to keep them in the loop. We work with wirehouse, Independent and RIA advisors and have developed relationships with compliance departments and firms to ensure that your content and marketing programs will fit whatever requirements you have.
We have three ways we charge for our services.
- The first is an a la carte relationship where we are engaged to design a logo, brochure, presentation, client materials, website, etc.
- The second program is through a monthly retainer for our marketing support and there is a fee range based on if you want to add a digital advertising on social media budget to your marketing strategy.
- Our third program is for our White Glove platform. This is a differentiator for our firm. We speak and decide on the amount of new business you would like to achieve over the next 12 months and then together we design the support that you will need in order to meet your goals. In this program there is usually weekly contact between your firm and our marketing and coaching team. If you follow the program every week and at the end of 12 months you don't hit your goals you will receive a full refund.
Yes, we call that person your Relationship Manager. They are the primary point of contact for your programs regardless of the amount of projects you are working on. Your Relationship Manager will provide support whenever you need, as well as have scheduled calls with you and your team to review your progress as you work with us.
No, we work with business owners in multiple industries including home healthcare, real estate, hair salons, and non-profit organizations. Our background is in financial services and we have discovered that these marketing techniques work very well across many different industries.
Yes we do, we can run an every step of an entire digital campaign for you. We can design and place your ads and also determine the best amount to spend on each ad. We work across every social media channel as well. This advertising budget is added to your monthly retainer so there are no surprises as far as how much you will need to spend. We will report back to you engagement and how many people responded to your ads as well.
Well, it depends if you are planning on hiring someone. Our services are about 60% cheaper than hiring someone on your team to run your marketing. We consider ourselves successful when our clients achieve their growth goals. For entrepreneurs who are doing their own marketing it's more around freeing up your time to focus on the parts of your business that have the most impact to your growth, and it's often less expensive (and less frustrating) to outsource these activities to us then do them yourself.
Yup, call us crazy...If we work with a motivated business owner who is willing to invest in their business, is open to ideas, and who wants to be held accountable for achieving the results they want - than we are 100% confident that our programs will work.
We hear this a lot, especially as we help companies rebrand themselves, or redo their marketing after a merger. Let's put it this way, there's not a whole lot we haven't seen. We work with each client individually and will create a plan that fits where you are and what you would like to do. We will create a realistic plan for you and then go at a pace that you are comfortable with to get started.
We work with firms on all different platforms and in multiple industries. You won't be charged for anything that you can't use and our marketing plan will be custom tailored to meet your individual needs.
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